Nooshie is a new start up focused on accessories for the £2.3 billion UK pet market.
The business was looking to operate in the same way as fast retail fashion, showcasing exciting brands, and offering unique, boutique-style products, as well as those driven by fashion and seasonal trends. They approached us looking to appoint an experienced Trade Director.
It was important to map the market, not just from current experience perspective, but also from past experiences including fashion, accessories, and general retail where customer loyalty and online growth had seen significant increases in sales. New Look’s remit was primarily to find someone to drive change, so character and strength were key.
This approach worked and the client onboarded a wholesale manager with over twenty years experience across the pet industry, with great contacts in accessories, food, supplements, insurance, and clothing, and who has already begun to build foundations for the business to sell online.
